Chuks Udo Okonta
Standard Alliance Life Assurance Limited said it is sponsoring
a television programme anchored by Almond Finance and Wealth Report which is
geared towards deepening insurance awareness.
The company’s Head of Corporate Communications, Nelson
Egboboh, in a statement said the sponsorship of the programme which is aired on
MITV and Silverbird Television, both on local and DSTV channels every Sunday
and Thursday respectively shall cover the next thirteen weeks from the second
week in June.
He said: “A situation where below two per cent of 160
million Nigerians subscribe to insurance is discouraging and unacceptable,”
noting that “this is why programmes of this nature must be supported by
insurance companies to help Nigerians come to grasp with the value of insurance
in their lives and businesses.
“We at Standard
Alliance Life Assurance Ltd believe that Nigeria with such a huge population
ought to be the biggest market for insurers in Africa if only the people are
fully aware of what they stand to benefit from subscribing to any applicable
form of insurance.”
Egboboh noted that the desire of the company to ensure
that no form of losses suffered stop Nigerians from still living their lives
fully and the need to enlighten the public on the crucial role insurance
plays in the economic stability of any nation informed the organisation’s
decision to throw its weight behind the insurance awareness deepening
television programme.
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