Monday, 11 March 2013
Almond productions preaches insurance in pidgin
Chuks Udo Okonta
Almond Productions, owners of Almond Finance and Wealth Report on MITV and Silverbird Television (STV) has announced plans to deepen insurance awareness through a Pidgin English radio programme on Naija FM 102.7, Inspen has learnt.
The thirty minutes programme called Wetin Insurance Dey Do Sef, would be aired live every wednesday by 9:45am.
The phone-in radio programme is expected to discuss various aspects of the insurance industry with thoroughbred professionals who will be explaining insurance to the critical mass of the population in the language they understand.
The Programme producer Faith Ughwode, is to deepen the knowledge of insurance and raise awareness level among the populace about the usefulness of insurance to their lives in the language they can relate with.
Royal Exchange plc, Nigeria's foremost insurance group has thrown its weights behind the programme by sponsoring it for a quarter (Thirteen Weeks)
A statement from the corporate communications of the underwriting firm, said the reason for sponsoring the programme is the advantage such a medium has in reaching the critical mass of the population who listen to radio in their cars, cell phones, laptops, at home, school, shops and offices irrespective of power supply.
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