Chuks Udo Okonta
Sovereign Trust
Insurance Plc said it is set to embark on a pan-Nigeria press campaign that
would highlights the different products it parades.
A statement by its Head
of Corporate Communications and Brand Management, Segun Bankole, said the
campaign is scheduled to break before the end of the second quarter, adding
that the initiative is to further compliment the implementation of the
company’s new business model which was adopted earlier in the year.
He noted that the
new business model is hinged on harnessing the enormous opportunities that are
inherent in the Nigerian economy vis-a-vis the insurance industry.
Bankole said the
campaign will amongst other elements, educate the insuring public on the
features, benefits and value on all of the different products on offer and the
unique customer service experience that await prospective customers in any of
the company’s offices nationwide.
He maintained that
the campaign is also intended to give more vent to the firm’s brand and expound
on the awareness drive for insurance patronage in the country.
Bankole stressed that the major militating
factor against optimal patronage can be pigeon holed to lack of adequate information.
He noted that the challenge can be effectively addressed through proper
enlightenment.
He further
explained that the advertisement materials were made simple with explanatory
illustrations and image representation which everyone can easily identify with,
adding that the simplicity of the advert concepts is geared towards making
would-be customers irrespective of their socio-economic status easily indentify
the connecting link with the brand and also to be able to recognize their
insurable needs and ultimately get on the company’s train.
Managing Director/Chief
Executive Officer of the underwriting firm, Wale Onaolapo, posited that
awareness creation is very germane to the advancement and development of the insurance
industry in Nigeria and any other corporate entity for that matter.
According to him, awareness
creation will constantly inform and remind existing and prospective customers
of available products and services being offered by any organisation. He
maintained that the campaign would help enhance a larger coverage of
prospective customers in localities yet to benefit from the product offerings
of the company.
He said the firm
remains committed to actualising its vision of becoming a leading brand,
providing insurance and financial services of global standards.
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