Thursday, 25 September 2014

MR AYODAPO SHODERU, FIIN, FCIB AT THE LAUNCHING OF THE PUBLIC ENLLIGHTENMENT AND CONSUMER PROTECTION PROGRAMME ON INSURANCE BY THE INSURANCE CONSUMERS ASSOCIATION OF NIGERIA (INSCAN)


The Commissioner for Insurance

 

Heads of Insurance Institutions

 

National President of INSCAN

 

Distinguished guests

 

Permit me to appreciate the notable roles which the Insurance Consumers Association has been playing since its inauguration in Nigeria. As we are all aware, the insurance industry in Nigeria has continued to be the butt of poor image and negative public perception, due to insufficient knowledge and awareness about the pivotal roles of insurance to the citizens’ well being, as well as its place in national economic development.

 

From records, the idea of establishing INSCAN emanated from the FSS 2020 Insurance Sector report which was later accentuated by the NAICOMs MDRI Initiative towards growing the Nigerian insurance industry. It is heart-warming that today, INSCAN is affiliated to the Consumer Protection Council and incorporated as an NGO. What the Association is doing today is a fulfilment of one of its cardinal mandates of assisting the growth of the insurance industry in Nigeria through creation of public enlightenment platforms for exchange of information between the insurance operators and the industry’s strategic stakeholders. I stand here to vouch the support of the NCRIB and the entire insurance brokers operating in the Nigerian insurance market for INSCAN in fulfilling its set out objectives.

 

INSURANCE CONSUMERS BILL OF RIGHTS AND RESPONSIBILITIES

 

Before we make any further exposition on the subject matter, it makes good sense to appreciate the fact that consumers are the largest economic group in any country’s economy, affecting and effected by almost every public and private economic decision. But they were also the only important group who were usually not effectively organized and whose views are hardly heard.

 

It is worthy of note that the concept of Insurance Consumers Rights was derived from the global conception or focus on Consumer Rights which was borne out of the restive agitation, particularly in the US in mid – twentieth century, for increased rights and legal protection against malicious business practices. By the end of the 1950s, legal product liability had been established in which an aggrieved party need only prove injury by use of a product, rather than bearing the burden of corporate negligence. As a matter of fact, there could not have been a better caption for the importance of consumer protection than in the words of President John Kennedy in 1962 when moving the Bill of Consumer Rights in the US Congress. According to him:

 

 “if a consumer is offered inferior products, if prices are exorbitant, if drugs are unsafe or worthless, if the consumer is unable to choose on an informed basis, then his dollar is wasted, his health and safety may be threatened, and national interest suffers” 

 

THE NIGERIAN INSURANCE INDUSTRY EXPERIENCE

 

As we are all aware, the Nigerian insurance industry, being a microcosm of the larger Nigerian nation has little or no place for consumer rights. In spite the fact that the insurance industry could not succeed without the patronage of customers or consumers, the industry of which underwriters and Brokers are critical players have carried on without sufficient regards for the consumers rights for which they had not received concomitant responsibilities. We must accept that operators flagrantly ignore their responsibilities to insurance clients, especially if they are the small ones. We have all forgotten the fact that insurance itself is a contract by nature and it imposes certain duties on the providers of the services as well as a commensurate exercise of rights and responsibilities on the part of the clients. I do not wish to take you into details of insurance contract which exemplifies all these.

To say this, however, is not to come to terms with the fact that we, the operators, should realize the universal expectation of consumers from producers of goods and services. I shall highlight some of these rights below and briefly highlight how the insurance industry should, or better put, must begin to key into them;

 

RIGHT TO BE INFORMED

 

Insurance consumers have rights to sufficient information about the nature of risks and how they could maximize their insurances. This right also provides them opportunity to make intelligent and informed choices about insurance products they want to purchase. The idea of supplying paucity of information on policy documents is antithetical to this right. The onus should now rest on all operators henceforth to embark on aggressive public awareness, both to inform current and potential buyers of insurance and while doing that, make full disclosures about the insurance products being sold

 

RIGHT TO QUALITY SERVICE

 

This implies that insurance consumers must be availed the most quality value in exchange for their money. Insurance companies and Brokers must continually create environments as well as procure tools and acquire orientation that is geared towards rendition of quality insurance services to clients. One cannot talk enough about the need for all operators to be more ingenious in customer relations skills as well as acquisition of modern IT tools that would enhance service delivery.

 

RIGHT TO BE HEARD

 

It is the right of every insurance customer to be heard. This has actuated the need for insurance operators to provide platforms of engagement and dialogue with clients on a regular basis. The era should be past for good when insurance operators preoccupy themselves with selling insurance, rather insurance should be bought. Every insurance institutions should henceforth begin to see to it that they create suggestions boxes and online feedback mechanisms for customers, to ventilate their views about their insurance products and services.

 

RIGHT TO REDRESS

 

Insurance operators in Nigerian must begin to come to terms with the fact that insurance consumers should have the right to seek redress in the law courts or in established extra legal institutions against unsatisfactory conduct of operators in the implementation of the insurance contract.

 

RESPONSIBILITIES

 

Since the flip side of rights is responsibility, the insurance consumers must begin to come to terms with the fact that they are also obligated to

 

PAY CLAIMS BEFORE COMMENCEMENT OF AN INSURANCE CONTRACT (As now underscored by the No Premium No Cover)

 
DISCLOSURE MATERIAL FACTS AT THE COMMENCEMENT OF INSURANCE CONTRACT

CONCLUSION


It is my view that if the above rights are recognized by insurance operators and the responsibilities on the part of the clients are respected, the insurance industry in Nigeria will flourish as well wrest itself from perennial image challenges that occasioned the low public awareness and growth of the insurance industry in Nigeria.


Once again, I thank INSCAN for this highly resourceful platform.

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