Chuks Udo Okonta
The Nigerian Council of Registered Insurance Brokers (NCRIB)
has concluded plans to take microinsurance business to the door steps of market
women, artisans, road transport workers and other groups in the informal sector.
Its President Ayodapo Shoderu, disclosed this today Monday,
at a press parley in Lagos. He noted that the NCRIB will give wings to
microinsurance insurance initiative by visiting the unreached groups in the
society.
He said the council’s decision to embark on the awareness
campaign stems from its belief that the growth of the industry hinges on
development of microinsurance practice.
He said: “It is auspicious to state that the council has
identified other notable stakeholders such as market women associations,
artisans groups and road transport workers employees association for insurance
awareness.
“Very soon, the council under my leadership will give wings
to the microinsurance initiatives by visiting these seemingly unreached groups.
“The present administration shares the belief that if the
insurance industry must grow, our emphasis and focus must shift to
microinsurance to home in its benefits to the industry and the economy.”
He said the council would embark on well coordinated awareness
campaign to educate the public on how they can leverage insurance to mitigate
risks. He added that the spate of loss incur by the public is worrisome,
stressing that the losses would have been mitigated if the people have
insurance.
Shoderu expressed misgivings over the contributions of the
industry to the economy, stressing that among besetting challenges that had stifled
the industry’s growth is limited public awareness and its services.
“Regretfully, as at today, the insurance industry
contributes less than one per cent to the gross domestic product. Among besetting
challenges that had stifled the industry’s growth is limited public awareness
about the industry and its services. In spite the monumental opportunities
presented by the nation’s large and growing population. Every enduring strategy
to change this paradigm must involve strategic media engagement to achieve
desired success,” he added.
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