LASACO Assurance pledges good times for customers

Ladipo-Ajayi

Chuks Udo Okonta

The Managing Director of LASACO Assurance, Olusola-Ladipo-Ajayi has underscored the commitment of the company to sustaining its customer centric posture to remain a dynamic and vibrant player in the nation’s financial services sector. This has manifested in several strategies being deployed to develop innovative products and services to align with the aspirations of the customers.

LASACO Assurance, according to Ladipo-Ajayi, has established a solid reputation excellence customer service delivery and prompts claims settlement. The company since inception has thrived on the platform of qualitative customer’s service delivery. The brand does not only have focus on quality service delivery but also places a high premium on delighting the customers. The brand delights the customers to win through brand loyalty. It has been able to secure greater levels of loyalty from its customers through a dynamic service delivery.

Since inception, Lasaco Assurance plc has continued to re-inventing the wheel to ensure that customers derive good benefits out of their relationship with the company. Expectedly, Lasaco Assurance has never been tired of building on such assets of integrity, reputation and good corporate identity as a means of deepening its bond with the customers. With this strive; it has therefore remained a reference point for maintaining a solid pedigree as a forward looking and vibrant organization.

The company has over years re-invented the rules of customer service. It has developed a strategic blueprint to position itself as a one stop shop for excellent customer service. Lasaco Assurance has a mission to sustain the quality of life and it has not reneged on this premix to provide customer centric service while also raising the bar of service delivery.

The brand has also achieved its corporate existence on a strategic roadmap to deepen consumer experiences. It has been able to determine its service delivery portfolio and review it on consistent basis. This clearly aligns with the brand values of excellence, professionalism, integrity, customer focus, trust, accountability, creativity and team work. Lasaco Assurance has proven to delight customers by building a strong relationship. Through it service delivery; the brand has created several emotional touch points to deepen customer experience of its brand.

Lasaco Assurance with its pedigree and reputation for sustaining quality has increased its brand voice as a brand renowned for excellent service. This has led to increased customer awareness of the brand. Its service delivery pedigree has also enhanced brand awareness and equity.

The brand has endeavored to create value for not only its customers but also stakeholders as well. It has enabled customers to know, feel and experience it in more compelling ways. The personality of the Lasaco Assurance brand is service and this has been the differentiating edge for the brand. It has over the years adopted strategies that will add value to its corporate identity. This has manifested in several innovative and creative product development.

The Lasaco Assurance brand has gained significant edge as it focuses on its integrity and good governance practices. The company boosts of some of the finest brains and through bred professionals in the industry, The CEO, Mr. Olusola Ladipo-Ajayi is a professional with technical expertise, in depth knowledge of the industry and strong management skills. He has been able to provide virile and qualitative leadership that has continued to ensure a stable brand. A strategist endowed great intellectual acumen; he remains a prized asset to the brand’s navigation in the court of the customers.

His leadership is complemented by crop of insurance technocrats who understands the dynamism of insurance and the place of customers for a sustainable operation.

The Lasaco Assurance management is poised to steer the brand in the right direction in order to remain relevant in the market place. Its testimonial is better appreciated in the light of its superlative performance in 2013 business year. Rising from a loss position of N180 million to a net profit of N412 million in 2013, no doubt attest to the brand customers’ management mechanism.