Friday, 6 December 2013

Monarch attributes poor insurance growth to ignorance


Daniel
Chuks Udo Okonta

The public misgivings about the insurance industry in Nigeria are due to ignorance and lack of proper understanding of insurance mechanism as a tool of risk management by the people, the Gbong Gwom Jos, Da Jacob Gyang Buba, has said.
The Monarch made this observation during the week in Jos, the Plateau State Capital, when the management of the National Insurance Commission (NAICOM), led by the Commissioner for Insurance, Fola Daniel, paid him a courtesy visit.

He also noted that the misgivings may have been due to the activities of a few operators that had engaged in sharp practices in the past but said that such practices were not peculiar to the insurance industry.
He said: “Just like any other sector of the economy, the activities of a negligible few may have given rise to such negative perception. But that was not enough to over look the good the industry has to offer the people.

“The people will derive more value from the services of insurance as the industry grows.”
He appealed to insurance operators to be more forthright in their dealings with the public to erase the negative perception of the people about the sector.

 He advised NAICOM to embark on aggressive public enlightenment campaigns to educate the people about the benefits of insurance.
He also invited the Commission to organise one of such enlightenment campaigns in Jos.

The Monarch said, he will not only support the campaign, but would also appeal to the State Government to align with the insurance literacy awareness drive of the Commission.
The Commissioner for Insurance, in his remarks, told the Monarch and his chiefs that the era of insurance companies collecting premiums and not paying claims was over.

He said any policyholder who believes he has been wrongly treated by an insurance company should feel free to approach the Commission for redress. He added that NAICOM not only has the power to regulate, but also has what it takes to discipline any erring insurance company, including revocation of its operating license.
The Commissioner for Insurance also took time to let the Monarch and his chiefs know of the usefulness of insurance as an important tool of risk management.

He said insurance is one of the “cheapest means of managing risk but it is largely misunderstood”.
As a result, he added, the Commission was in the process of embarking on an awareness drive that would enable the people know insurance as one of the means of managing their risks.

“We believe that one of the platforms we can use to reach the people is that of traditional rulers and that is one of the reasons we have come to visit His Royal Majesty.
“We believe if we can get the buy-in of His Royal Majesty, we will be able to get the message across to the grassroots easily”, the Commissioner said.

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