By Francezka Nangoy
Finansial Wiramitra Danadyaksa, a local life insurer that opened for business last month, aims to be among the top 10 life insurance providers in Indonesia within its first five years of operation.
The company, which will brand itself as FWD Life Indonesia under licensing from FWD Group in Hong Kong, is the first insurance company to start full-time operations online. Agents will process policies via its website, and the company says that it would draw in a younger generation of Indonesians.
"We invested a significant amount of money in this technology, and we believe this is a competitive advantage to us," Lee San Yuen, chief operating officer of FWD Life Indonesia, told reporters in Jakarta on Tuesday.
He refused to disclose exact targets on the number of customers or amount of premiums but said that since it started on Jan. 20, response has been positive.
"We will target the younger generation and adapt to their lifestyle where everything is always related to technology," said Adi Chandra, chief marketing officer of FWD Life Indonesia.
Source The Jakarta Globe
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