Thursday, 2 October 2014

Mobile, cloud computing high priorities for insurers: survey


Executives in the insurance industry are more likely than those in other sectors to consider mobile and cloud computing as high priorities, an Accenture official suggested in a recent blog post.
In February 2014, Accenture released a report titled Mobility Fueling the Data Surge, which was based on a survey of nearly 1,475 C-level executives in 14 countries, 17% of whom are in Canada.
"Insurance executives are more likely than their counterparts to see mobility as a No. 1 or 2 priority (54 percent against an average of 42 percent)," Thomas Meyer, insurance lead for Accenture in Europe, Africa and Latin America, and the managing director for Accenture Switzerland, wrote in a blog post.
“The same is true of cloud (44 percent against an average of 27 percent) and connected products (42 percent against a similar average).”
He added that insurance executives “are also more likely to consider mobility a key part of their business strategy, and to have a formal, enterprise-wide mobility strategy.”
Insurers “are most likely to see digital technologies as offering ways to increase sales in existing markets, penetrate new markets, increase market share, and increase speed to market,” he wrote. “They are much less likely than peers in other industries to see those technological developments as a way to generate additional revenue, boost overall enterprise profitability, and strengthen their brands.”

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