LASACO spends N400m SME key to economic growth – Skye Bank boss on electronic billboards

National Mirror 

Olusola-Ladipo

In its bid to redefine outdoor advertising business in Nigeria, Lasaco Properties and Investment Limited, a subsidiary of Lasaco Assurance Group, has invested about N400million in a partnership with Media View Ltd to deliver 0ne of the largest digital LED electronic billboard in West Africa.

Located on the at Iyana Oworo area (popularly called ‘Oko Cole’) hilltop of Lagos overlooking Third Mainland Bridge belongs to Media View Ltd, a major player in the outdoor advertising business in Nigeria

Speaking at the inauguration of the board last week, the Group Managing Director, Lasaco Assurance Plc, Mr. Olusola Ladipo-Ajayi, explained that Lasaco Group is always ready to partner with any organization on viable projects and businesses that can to add value to the nation’s economy, describing the project as a landmark in the insurance industry.

He stated that Lasaco Group through its property arm, Lasaco Properties Ltd, invested in the project because of its viability and its uniqueness in redefi ning the concept of advertising in the country.

Explaining further on the motivation to invest in the project, Mr. he said that location of the site as well as the tract record of the site owner, particularly based on previous and similar dealing which proved fruitful for both parties, boosted the confi dence to be committed to the project.

Ladipo-Ajayi stated that Lasaco Group is “proud to be part of this project, and we are sure that it will be well received by the advertising world including Outdoor Advertising Association of Nigeria, OAAN, because it is an achievement for them. This partnership will also give a boost to our line of business which is insurance”.

The partner, Managing Director of Media View Ltd, Mr. Tunde Adedoyin, commended Lasaco Properties Ltd for its boldness in identifying with the dream of delivering the largest outdoor advertising electronic billboard in West Africa.

He said the investment was driven by Lasaco Properties Ltd’s passion to ensure businesses and brands are better projected through modern outdoor collaterals to enhance quick connection with target audience thus leading to good market success.

The inauguration ceremony was witnessed by the Lasaco Group Managing Director, Mr. Olusola Ladipo-Ajayi, Executive Director, Lasaco Assurance Plc, Mr. Biodun Dosunmu, Managing Director, Lasaco Properties Ltd, Mr. Olumide Jaiyeola, Managing Director, Media View Ltd, , Mr. Tunde Adedoyin and top advertising executives