Chuks Udo Okonta
Not satisfied with the reasons the National Insurance Commission (NAICOM) gave for the re- introduction of N50,000 advert processing fee, insurance operators have called on the commission to ensure approved adverts are publicized as the fee will not make any difference.
An operator told Inspen that the regulator is economical with truth by saying the fee was introduced to compel companies to advertise, adding that the fee may be one of the means the commission in enforcing its revenue drive.
He noted that N50,000 means nothing to a company that is not interested in awareness, stressing that the commission can only achieve great impact on awareness if organizations are mandated to put to use all approved advert materials.
He suggest that the commission should demand from companies copies of approved and publicized materials before fresh materials are approved.
He noted that because the processing and approval were made free, many of the operators took the efforts of the commission for granted and never took the issue of awareness creation serious.
Head, Corporate Affairs, NAICOM 'Rasaaq 'Salami, said the commission in a bid to ascertain the financial commitment made by operators towards awareness creation, observed that many of the advertorials approved were not made public.
He noted that that the commission re-introduced the advert processing fee to spur operators to advert.
He said the commission having unearthed the pranks, has adopted measures to ensure that the operators made commitment towards awareness creation, adding that one of the measures was the re-introduction of advertorial processing fee, which would spur the operators to make public advertorials approved as they would now incur cost to secure them.
He noted that because the processing and approval were made free, many of the operators took the efforts of the commission for granted and never took the issue of awareness creation serious.
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