Airtel Insurance now serves more than 100,000 customers in Ghana

In January this year, Airtel Ghana, in partnership with MicroEnsure and Enterprise Life, launched a free insurance product for Airtel customers. Since its launch, more than 100,000 customers have registered for the service.

Airtel Insurance offers Airtel customers life, accidental permanent disability and hospitalization insurance with benefits increasing based on recharge and is the most comprehensive insurance product available through a mobile network operator in Ghana. Claims have been received and paid through Airtel Money within 72 business hours after receiving the required valid claim documents.

"With this important early milestone, Airtel Insurance has established the gold standard for mobile insurance worldwide. With three free insurance covers and the fastest claims service in Africa, Airtel is proving that it is more than a communications provider; it is a friend in a time of need. MicroEnsure and Enterprise Life are proud to stand behind this groundbreaking product," said Peter Gross, Regional Director for Africa at MicroEnsure.

Prince works as a private transporter and has been an Airtel customer for some time now. He was recently admitted to hospital for surgery and had to use his children's school fees to pay his bills. Prince continues; "I remembered I had insurance with Airtel, so I called 580 and Airtel came to my rescue. Within minutes, I had GHS 150 in my hands with no hassle at all, and I was able to get back on safe financial footing."

Commenting on the payouts, Andre Beyers the Chief Marketing Officer at Airtel Africa said, "The first claimant, who originally thought he would have to sacrifice his children's school fees to pay his hospital bills, received US$70 in just 1 hour and 12 minutes after submitting his claim documentation. Together with our partners, we will ensure that this is a service that takes care of its customers when they need it most."

Airtel customers can register by dialing *580# or calling 580 for FREE and receive confirmation message after successful registration. The more you recharge, the more life, accident and hospital cash insurance you earn. An SMS is sent every month to inform you of how much insurance you have earned based on your previous month's total recharge. You will also receive mid-month messages encouraging you to recharge more to earn more Airtel insurance cover the following month.

Commenting on the rapid growth of customers taking up the insurance package, Marketing Director of Airtel Ghana Manu Rajan said "Airtel believes in providing relevant services to its customers. We are pleased with the rapid uptake of this service and the convenience it provides to customers through the payment of claims via Airtel Money. With Airtel Insurance, we are providing something that has previously been unattainable to many of our customers, and we're doing it for free to thank them for staying on our network."

About Airtel in Africa

Airtel is driven by the vision of providing affordable and innovative mobile services to all. Airtel has 17 operations in Africa: Burkina Faso, Chad, Democratic Republic of the Congo, and Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia. Airtel International is a Bharti Airtel company. For more information, please visit www.airtel.com, or 'like' the Airtel Ghana Facebook page via www.facebook.com/airtelgh or follow us on Twitter via the handle @airtelghana.

About Enterprise Life Assurance Company Ltd

Enterprise Life was incorporated in the year 2000 with the initial shareholders as Enterprise Insurance Company (now Enterprise Group), a listed general insurance company in Ghana, African Life (now Sanlam Sky) a South African Life Insurance Company and the International Finance Corporation, the commercial wing of the World Bank.

Enterprise Life operates as specialist Life Assurance Company, providing affordable and innovative, life assurance products and services designed to meet the needs of our policyholders and general public.

Enterprise Life Assurance Company Limited has since its inception established itself as the fastest growing Life Insurer in Ghana. In 2011, at the eleventh edition of the Ghana Club 100 rankings, Enterprise Life was ranked No.1 in the Financial Services Sector, and the 3rd most prestigious company in Ghana as well as the highest ranked Insurance Company in Ghana, rankings we have retained in 2012 and 2013 as well.

About MicroEnsure

Founded in 2002, MicroEnsure is the world’s first and largest organization whose sole focus is to address the mass market’s need to mitigate risk. MicroEnsure provides a range of micro-insurance products to over four million people throughout the world, with two million in Africa, 80% of whom have not previously been insured.

As an intermediary, MicroEnsure bridges the gap between mass-market distributors and insurance companies. MicroEnsure works to create markets in partnership with product distributors, enabling them to utilise insurance as a key marketing and sales tool. MicroEnsure performs a range of services throughout this process, including product design and development, client education, underwriting and claims administration.


Source: Airtel Ghana