Lasaco Assurance deepens insurance through ICT

By Nkechi Naeche

LASACO Assurance PLC as has eased the process of consumers having access to her numerous products. The leading insurance company has now made available her products online real-time. This is in addition to the fact that valued clients are now able to obtain and pay premiums for their products on line.

Speaking recently on the strategic initiative of LASACO Assurance to support her marketing efforts with information computer technology (ICT), the Head of ICT, LASACO Assurance Plc, Mr. Deji Ogundele explained that LASACO Assurance is committed to ensuring her numerous customers as well potential ones enjoy seamless service satisfaction using the instrumentality of ICT.

"The ICT operations is on 24/7 basis to ensure seamless flow of the processes so that our customers can enjoy great customer experience. Our Products are sold through e-payment systems; embarking on awareness campaign; and development of its knowledge in various electronic and print media. The world is actually going digital and more transactions are done online real-time.

"We have put in place a number of platforms to effectively reach out to our numerous and potential clients by embarking on digital marketing and also making it more accessible through the various social media market platforms. Once the desired product is purchased, several alternative channels are available to make payments easier."

According to him, payments can be made through bank branches nationwide, Quickteller, POS, and our e-commerce portal in a seamless manner, adding that these alternative channels of payment are built on a world class web-based integrated solution which combines the core insurance businesses with powerful administrative and marketing tools. LASACO Assurance Plc use of alternative channels is a great boost to the Federal Government’s initiative aimed at promoting cashless economy which is the best global standard practice of driving economy.

Explaining further on LASACO Assurance Plc operating ICT tool, Enterprise Resource Planning (ERP), Mr. Ogundele stated that whether company’s operatives are in the office or out in the field, ERP empowers the company to be more productive by providing a highly functional system that meets international standards, automating document storage and retrieval, enhances communication links with customers, provides online/ real-time access, ensures effective security and auditing both internally and externally and very scalable.

"With the strong E-commerce capability of ERP, staffs and clients can connect easily to the application to transact businesses Online/real-time and hence promote the concept of ‘LASACO without walls".

In order to stay ahead of competition, LASACO Assurance Plc’s ICT processes are continuously reviewed to meet up with the dynamic demands of valued clients with a view to ensuring that the retail marketing is enhanced and more accessible to our numerous clients. In addition to this LASACO Assurance Plc is also committed to marketing retail insurance through well trained agency system for effective penetration into the huge population of Nigeria that is yet to be fully maximized. To ensure sustenance of the place of ICT in her operations, LASACO Assurance Plc has put in place an all-inclusive ICT training and re-training strategy for all her staff members.

Source: Businesstoday