Airtel Insurance records 130,000 customers in two weeks

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By Nkechi Naeche

Airtel Nigeria, says over 130,000 Nigerians have subscribed to its groundbreaking Insurance offer, Airtel Insurance, two weeks after launch.

The mobile insurance product offers Nigerians life and hospitalisation cover with many benefits based on monthly airtime recharge.

The new value offering, which has revolutionized the telecommunications and insurance sectors, is set to hit the 200, 000 customer milestone, barely three weeks after launch.

Airtel Insurance is a tripartite collaboration involving Airtel and two prominent insurance providers, MicroEnsure and Cornerstone Insurance plc. The product delivers affordable insurance services while encouraging insurance culture among Nigerians.

It is first of its kind in Nigeria and has been endorsed by the National Insurance Commission (NAICOM). It is open to all Nigerian residents between the ages of 18 and 65 years. To access the service, customers simply dial *259# from an Airtel mobile number.

Airtel Insurance rewards loyal Airtel customers with a free renewable monthly life and hospitalisation cover based on the amount of monthly airtime recharged. All hospitalisation cases are covered, be it from natural or accidental causes, and can be accessed in over 5000 hospitals in the NHIS database, making it the most widely accessible and free insurance cover in the country.

Customers qualify for these benefits by recharging their Airtel lines with N1, 000 or more monthly. The higher the value of recharge, the more insurance cover they enjoy – with up to N500,000 and N50,000 of life insurance and hospitalisation cover per month.

Chief Commercial Officer, Airtel Nigeria, Maurice Newa, emphasized that the Airtel Insurance plan was designed to make affordable insurance available to everyone in a simple and convenient manner.

According to him, "The Airtel Insurance package is consistent with our commitment towards creating meaningful platforms that enrich the lives of Nigerians. It is in line with our brand promise of becoming the most loved brand in the daily lives of Nigerians."

Source: Businesstoday